Buying in: The Secret Dialogue Between What We Buy and Who We Are

Version: Unabridged
Author: Rob Walker
Narrator: Robert Fass
Genres: Business & Economics, Marketing & Advertising
Publisher: BBC Audiobooks
Published In: June 2008
# of Units: 8 CDs
Length: 9 hours, 22 minutes
Ratings:
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Overview

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Author Details

Author Details

Walker, Rob

Rob Walker writes the weekly column "Consumed," a blend of business journalism and cultural anthropology, for "The New York Times" Magazine. Previously, he created and wrote the popular "Ad Report Card" column for "Slate," and he has contributed to a wide range of publications, from "Fast Company" and "Fortune" to "The New Republic" and "AdBusters," Walker continues to write about the secret dialogue between what we buy and who we are at his own website, Murketing.com. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.