Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

Version: Unabridged
Author: E. Freya Williams
Narrator: Kelly Bourquin
Genres: Business & Economics, Science & Technology, Animals & Nature
Publisher: Gildan Media
Published In: April 2016
# of Units: 6 CDs
Length: 7 hours, 6 minutes
Ratings:
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Overview

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third-bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company--when the mission leads, profits follow; and mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over sixty billion dollars in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

Author Details

Author Details

Williams, E. Freya

E. Freya Williams has a mission to help move sustainable business, behaviors, and brands into the mainstream. A communications and business strategist, she has advised organizations including Coca-Cola, Unilever, the United Nations, and many others on how to incorporate sustainability, responsibility, and social good into their brands. Williams has experience building her own sustainable business as cofounder of OgilvyEarth, the sustainability and CSR communications practice within the global agency network Ogilvy & Mather. She is currently North American CEO of Futerra,