Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want

Version: Unabridged
Author: Jay Conrad Levinson , Mark S.A. Smith , Orvel Ray Wilson
Narrator: Edward Lewis
Genres: Marketing & Advertising, Negotiation & Communication
Publisher: Blackstone Audiobooks
Published In: July 2013
# of Units: 7 CDs
Length: 7 hours, 40 minutes
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Overview

In this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. Guerrilla Selling tactics help you get the most out of any negotiation."To gain one thousand ideas all at once and gain all the advantages, read this brilliant, illuminating book."

Author Details

Author Details

Levinson, Jay Conrad

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Smith, Mark S.A.

Mark S. A. Smith, an internationally acclaimed speaker and writer on selling, has over three hundred articles published and is past president of the Colorado Speakers Association.

Wilson, Orvel Ray

Wilson is an internationally acclaimed author and speaker on sales, marketing, and management.