Persuasion Equation: The Subtle Science of Getting Your Way

Version: Unabridged
Author: Mark Rodgers
Narrator: Don Hagen
Genres: Business & Economics, Negotiation & Communication
Publisher: Gildan Media
Published In: July 2015
# of Units: 6 CDs
Length: 7 hours, 11 minutes
Tell Your Friends:


How do you get people to see things your way? Whether you re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to win trust, use language strategically, perfect the five-step persuasion process, and so much more. From crafting compelling emails to convincing a colleague to nail the big presentation, "Persuasion Equation "is your personal recipe for success.

You ll also learn how to use precise combinations of quantitative and qualitative reasoning to target the logical, financial, and emotional sides of an issue, so that buy-in is truly three dimensional.

There is no magic or secret to getting the agreement and cooperation you need for success. Just a dynamic process suited to any business situation, in any industry, and at any level. It s logical, it s clear, and it always works."

Author Details

Author Details

Rodgers, Mark

Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients accelerate their sales, marketing, and management efforts, achieving astonishing results. His work attracts clients as diverse as the Harley-Davidson Motor Company and the Executive Education Program at the University of Wisconsin-Madison.