In today's high-tech world, it seems as though new copyright and infringement rules pop up on an almost daily basis. Concerns over copyright piracy, software, and fair document usage cost companies millions in lost revenue each year. In PROTECTING YOUR #1 ASSET, Attorney Michael Lechter explains what listeners need to know about managing intellectual property, including:
• The basic categories of intellectual property
• Patent, copyright, and trademark protection
• A comparison of the different modes of intellectual property protection
Since failing to know the rules can lead to disaster, it is important listeners learn how to protect their rights—it can be the difference between financial ruin and a big payday.