The Art of Choosing

Version: Unabridged
Author: Sheena Iyengar
Narrator: Orlagh Cassidy
Genres: Business & Economics, Non-Fiction, Self Development, Psychology
Publisher: Hachette Audio
Published In: March 2010
# of Units: 9 CDs
Length: 10 hours, 30 minutes
Tell Your Friends:


Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

Reviews (2)

Written by Robert Liptak on March 15th, 2013

  • Book Rating: 5/5

Excellent book! Very thought provoking in some areas I wasn't expecting to be open minded.

Written by Russell Long on August 19th, 2012

  • Book Rating: 4/5

Very good book. Lots to think about. A few references to the same studies in Blink by Malcom Gladwell