Who really cares about how/why Ron Popiel became a great huckster? I couldn't make it very far into this book, fell asleep.
Extremely well written. Some sections were fascinating; others did not interest me. May be sort of a hit or miss.
This is a very fascinating collection of ideas. If you like to look at why things are the way they are you will really enjoy this book!
It may not be fair for me to review this book because I didn't listen to the whole thing. I listened to the first 3 tracks, scanned through the next 15 and decided that this was going to be WAY too boring for me...
Best ever introduction to Malcom Gladwell, who usually appears in the New Yorker, and also has written half a dozen very good books. If you don't learn something (perhaps alot of things) while listening to this very good series of short peices, I will refund your money. Fascinating. Read by the author which turns out to be very also very good in this case (it isn't always: are you hearing me Stephen King?)
Sometimes cutesy, sometimes clever, but largely an excuse to insert little multicultural progressive agit-prop blurbs into a seemingly innocuous narrative. Insufferable arrogance and foolish conclusions abound.
A collection of previously written articles which bear no connection to each other. Some are interesting, some aren't.
Not Gladwell at his best but a great collection of the "interesting". By that I mean really interesting examples of surprising back stories that illustrate just how perceptions are created to the benefit or detriment of a product that affect it's success and adoption.
Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.